The Ultimate Amazon Acronyms Cheat Sheet for Sellers

Navigating the world of Amazon selling can be daunting, especially with the plethora of acronyms used throughout the platform. To help you stay ahead, we've compiled the ultimate Amazon acronyms cheat sheet. This guide explains each acronym in detail, ensuring you understand and utilize them effectively in your Amazon PPC campaigns and overall strategy.

1P - Vendor Central

Vendor Central is the platform where manufacturers and distributors sell their products directly to Amazon, which then sells to customers.

3P - Seller Central

Seller Central is the platform where independent sellers list their products on Amazon’s marketplace and sell directly to consumers.

3PL - 3rd Party Logistics

Third-party logistics providers handle warehousing, fulfillment, and distribution services for sellers.

ACOS - Advertising Cost of Sales

Advertising Cost of Sales (ACOS) measures the efficiency of your ad spend relative to your revenue, calculated as ad spend divided by ad revenue.

ACPC - Average Cost Per Click

Average Cost Per Click is the average amount you pay each time someone clicks on your ad.

AGL - Amazon Global Logistics

Amazon Global Logistics provides sellers with international shipping services to simplify cross-border selling.

ARPI - Average Repeat Purchase Interval

The Average Repeat Purchase Interval indicates how frequently customers repurchase your products.

ASIN - Amazon Standard Identification Number

An Amazon Standard Identification Number (ASIN) is a unique identifier for products listed on Amazon.

ATC - Add to Cart

Add to Cart is a metric indicating how many times customers add your product to their shopping cart.

BA - Brand Analytics

Brand Analytics provides insights into customer behavior, search terms, and competitive analysis to help improve your brand's performance.

BSR - Best Sellers Rank

Best Sellers Rank (BSR) indicates the popularity of a product based on sales within its category.

BTB (B2B) - Business to Business

Business to Business (B2B) refers to transactions between businesses rather than between businesses and individual consumers.

CB - Chargeback

A chargeback is a reversal of a payment made by a customer, often due to disputes or fraud.

CC - Customs Clearance

Customs Clearance is the process of getting goods through customs to enter or leave a country.

CF - Fulfillment Center

A Fulfillment Center is a warehouse where products are stored, packed, and shipped to customers.

CLR - Category Listings Report

Category Listings Report provides detailed information on your product listings within specific categories.

COA - Cost Per Action (Spend/Total Units Sold)

Cost Per Action measures the cost associated with a specific action, such as a sale, based on total units sold.

COS - Cost of Goods Sold

Cost of Goods Sold (COS) refers to the direct costs of producing the goods sold by a company.

CPA - Cost Per Acquisition

Cost Per Acquisition measures the cost of acquiring a new customer through advertising.

CPC - Cost Per Click

Cost Per Click is the amount you pay for each click on your ad.

CRAP - Can’t Realize a Profit

Can’t Realize a Profit (CRAP) refers to products that are unprofitable due to high costs or low sales.

CTA - Call to Action

A Call to Action is a prompt that encourages users to take a specific action, such as "Buy Now" or "Learn More."

CTR - Click Through Rate

Click Through Rate (CTR) measures the ratio of clicks to impressions, indicating the effectiveness of an ad.

DCM - Display Click Model

Display Click Model refers to the framework for measuring the clicks on display ads.

DPM - Display Parent Model

Display Parent Model involves the primary account under which multiple display ads are managed.

DS - Dropshipping

Dropshipping is a retail fulfillment method where the seller doesn't keep products in stock but instead transfers orders to a third party.

DSP - Demand-Side Platform

A Demand-Side Platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts.

DTC - Direct to Consumer

Direct to Consumer (DTC) refers to selling products directly to consumers without intermediaries.

EAN - European Article Number

An European Article Number (EAN) is a barcode standard used in Europe for product identification.

EFN - European Fulfillment Network

The European Fulfillment Network (EFN) allows sellers to store their inventory in one European country and fulfill orders across Europe.

ETC - Estimated Time of Completion

Estimated Time of Completion (ETC) is the predicted time when a task or process will be completed.

FBA - Fulfillment by Amazon

Fulfillment by Amazon (FBA) is a service where Amazon handles storage, packing, and shipping of products on behalf of sellers.

FBM - Fulfillment by Merchant

Fulfillment by Merchant (FBM) is when the seller is responsible for storing, packing, and shipping their products.

FC - Fulfillment Center

A Fulfillment Center (FC) is a warehouse where sellers' products are stored, packed, and shipped to customers.

FFP - Frustration Free Packaging

Frustration-Free Packaging (FFP) is designed to be easy to open, recyclable, and less wasteful.

FNSKU - Fulfillment Network Stock Keeping Unit

Fulfillment Network Stock Keeping Unit (FNSKU) is a unique identifier for products stored in Amazon's fulfillment centers.

GS1 - Global System of Supply Chain Standards

GS1 is an organization that develops and maintains global standards for business communication, including barcodes.

GTIN - General Trade Item Number

A General Trade Item Number (GTIN) is a unique identifier for trade items, used globally for product identification.

IP - Intellectual Property

Intellectual Property (IP) refers to creations of the mind, such as inventions, literary and artistic works, and symbols.

IPI - Inventory Performance Index

Inventory Performance Index (IPI) measures how well you manage your inventory in Amazon’s fulfillment centers.

KPI - Key Performance Indicator

A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving its key business objectives.

LP - List Price

List Price is the original price of a product before any discounts.

MAP - Minimum Advertised Price

Minimum Advertised Price (MAP) is the lowest price a retailer can advertise a product for sale.

MBA - Market Basket Analysis

Market Basket Analysis (MBA) is a data analysis technique used to understand the purchase behavior of customers.

MCF - Missing Multi-Channel Fulfillment

Missing Multi-Channel Fulfillment (MCF) refers to issues with fulfilling orders across multiple sales channels.

MFN - Merchant Fulfilled Network

Merchant Fulfilled Network (MFN) allows sellers to fulfill their own orders without using Amazon's fulfillment services.

MKL - Master Keyword List

Master Keyword List (MKL) is a comprehensive list of keywords relevant to your products and used for SEO and advertising purposes.

MoM - Month over Month

Month over Month (MoM) compares data or performance metrics from one month to the previous month.

MSDS - Material Safety Data Sheet

Material Safety Data Sheet (MSDS) provides information on the properties of chemical products to ensure safe handling and use.

MWS - Marketplace Web Services

Marketplace Web Services (MWS) is an integrated web service API that helps Amazon sellers programmatically exchange data.

MYCE - Manage Your Customer Engagement

Manage Your Customer Engagement (MYCE) tools help sellers build and maintain relationships with their customers.

NARF - North American Remote Fulfillment

North American Remote Fulfillment (NARF) allows sellers to fulfill orders from the US to customers in Canada and Mexico.

NCX - Negative Customer Experience

Negative Customer Experience (NCX) metrics track instances of customer dissatisfaction with a product or service.

OA - Online Arbitrage

Online Arbitrage (OA) involves buying products from online retailers at a lower price and selling them on Amazon at a higher price.

ODR - Order Defect Rate

Order Defect Rate (ODR) measures the percentage of orders with defects such as negative feedback, A-to-Z Guarantee claims, or chargebacks.

OOS - Out of Stock

Out of Stock (OOS) indicates that a product is currently unavailable for purchase.

OTC - Over-The-Counter

Over-The-Counter (OTC) refers to the sale of products directly to consumers without a prescription or intermediary.

OTP - One-Time Password

One-Time Password (OTP) is a unique, temporary code used for secure authentication.

PDP - Product Detail Page

The Product Detail Page (PDP) is where a specific product's information, images, and customer reviews are displayed.

PL - Private Label

Private Label (PL) products are manufactured by one company but sold under another company’s brand.

PO - Purchase Order

A Purchase Order (PO) is a commercial document issued by a buyer to a seller, indicating the types, quantities, and agreed prices for products or services.

POC - Point of Contact

Point of Contact (POC) is the person or department that serves as the coordinator of information concerning a particular activity.

POE - Product Opportunity Explorer

Product Opportunity Explorer (POE) is a tool that helps sellers identify and explore new product opportunities on Amazon.

PPC - Pay-Per-Click

Pay-Per-Click (PPC) is an advertising model where advertisers pay a fee each time their ad is clicked.

RA - Retail Arbitrage

Retail Arbitrage (RA) involves buying products from physical retail stores at a lower price and reselling them online at a higher price.

ROAS - Return on Advertising Spend

Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising, calculated as Total Sales divided by Total Ad Spend.

ROI - Return on Investment

Return on Investment (ROI) measures the profitability of an investment, calculated as net profit divided by the cost of the investment.

RPB - Repeat Purchase Behavior

Repeat Purchase Behavior (RPB) tracks the frequency and patterns of repeat purchases by customers.

RPR - Repeat Purchase Rate

Repeat Purchase Rate (RPR) measures the percentage of customers who make repeat purchases.

SAS - Strategic Account Services

Strategic Account Services (SAS) provide dedicated support and personalized strategies to help sellers grow their business on Amazon.

SB - Sponsored Brands (advertising)

Sponsored Brands (SB) are ads that feature a brand logo, a custom headline, and multiple products.

SC - Seller Central

Seller Central (SC) is the web interface used by Amazon sellers to manage their product listings and sales.

SCP - Search Catalog Performance

Search Catalog Performance (SCP) measures how well products perform in search results on Amazon.

SD - Sponsored Display (advertising)

Sponsored Display (SD) ads target relevant audiences both on and off Amazon to drive brand awareness and sales.

SDS - Safety Data Sheet

A Safety Data Sheet (SDS) provides detailed information about the hazards and safe handling of chemical products.

SEO - Search Engine Optimization

Search Engine Optimization (SEO) involves optimizing your product listings to rank higher in search results and attract more organic traffic.

SKU - Stock Keeping Unit

Stock Keeping Unit (SKU) is a unique identifier for each product used for inventory management.

SOP - Standard Operating Procedures

Standard Operating Procedures (SOP) are documented processes that ensure consistent and efficient operations.

SP - Sponsored Products (advertising)

Sponsored Products (SP) are ads that promote individual product listings to increase visibility and sales.

STV - Sponsored TV

Sponsored TV (STV) ads are television advertisements sponsored by brands to reach a wider audience.

SVG - Search Volume Growth

Search Volume Growth (SVG) tracks the increase in the number of searches for specific keywords over time.

TACOS - Total Advertising Cost of Sales

Total Advertising Cost of Sales (TACOS) measures the total ad spend as a percentage of total revenue, including organic sales.

TNO - Total Number of Orders

Total Number of Orders (TNO) counts the total orders placed for a product over a specific period.

UPC - Universal Product Code

A Universal Product Code (UPC) is a barcode used to identify products in retail stores.

USPTO - United States Patent & Trademark Office

The United States Patent & Trademark Office (USPTO) is the federal agency responsible for granting patents and registering trademarks.

VA - Virtual Assistant

A Virtual Assistant (VA) is a remote worker who provides administrative support to businesses.

VAT - Value-Added Tax

Value-Added Tax (VAT) is a consumption tax levied on the value added to goods and services at each stage of production or distribution.

VC - Vendor Central

Vendor Central (VC) is the platform for manufacturers and distributors to sell their products directly to Amazon.

VINE - Amazon Vine

Amazon Vine is a program that invites trusted reviewers to post opinions about new and pre-release products to help other customers make informed decisions.

WL - White Label

White Label (WL) products are generic products made by one company but branded and sold by another.

WPI - Wholesale Product Investments

Wholesale Product Investments (WPI) involve purchasing products in bulk from manufacturers to resell at a profit.

WS - Wholesale

Wholesale (WS) refers to the sale of goods in large quantities at lower prices, typically to be resold by retailers.

YoY - Year over Year

Year over Year (YoY) compares data or performance metrics from one year to the same period in the previous year.

By understanding these Amazon acronyms, you'll be better equipped to optimize your Amazon PPC campaigns and enhance your overall selling strategy. Stay ahead of the competition by mastering these key terms and utilizing them effectively in your business operations.